Analytics Interview Questions and Answers
1Q) What Is The Best Way To De-duplicate Sitecatalyst Metrics?
Ans: Serialization is the best way to de-duplicate SiteCatalyst metrics.
2Q) Where Can You Go To Share A Previously Created Bookmark With Other Users?
Ans: Favorites > Bookmarks > Manage Bookmarks.
3Q) What Is The Correct Syntax For Capturing An Event Called “booked Flight” In Event1?
4Q) Which Is Not Required In Order To Capture Paid Search Keywords?
Ans: The paid search keywords reports must be enabled by Adobe client care.
5Q) What Is A List Prop?
Ans: A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
6Q) What Is The Purpose Of The Page type Variable?
Ans: Captures URLs that lead to a 404 Error Page.
7Q) What Is The Difference Between Participation And Allocation?
Ans: Participation assigns full credit and allocation assigns partial credit.
8Q) Which Are Not True About Classifications?
Ans: Classifications can be applied to out-of-the-box reports.
9Q) What Is The Difference Between Product And Conversion Syntax For Merchandising Variables?
Ans: Product Syntax is set in the s.products variable, while Conversion Syntax is not.
10Q) Which Is Not A Possible Value In The Referrer Types Report?
Ans: Mobile Apps.
Adobe Analytics Certification questions
11Q) How Will Commas In My Product Name Interfere With My Data?
Ans: They cause everything after the comma to be treated as a separate category/product/unit/revenue entry in s.products.
12Q) What Does The Acronym 'saint' Stand For?
Ans: SiteCatalyst Attribute Importing and Naming Tool.
13Q) Which Sitecatalyst Features Allow You To Visually Show Website Performance And Track Progress Against Set Goals?
Ans: Target features allow you to visually show website performance and track progress against set goals.
14Q) What Is The Default "expire After" Setting For Newly Enabled Conversion Variables (evars)?
Ans: A visit is a default "Expire After" setting for newly enabled conversion variables (eVars).
15Q) What Is The Max Size Of The S.channel (site Sections) Variable?
Ans: 100 bytes
16Q) If S_account Is Empty, Not Declared, Or Contains An Unexpected Value?
Ans: No data will be collected.
17Q) What Is Maximum Number Of Report Suites That A Company Can Use?
Ans: No limit.
18Q)How To Use S_account?
Ans: s_account is used when setting the report suite.
19Q) What Is The Saint Api Used For?
Ans: Importing meta-data to describe and group reporting values.
20Q) Which Is Not An Allowed Allocation Setting For Conversion Variables?
Ans: Decaying is not an allowed allocation setting for conversion variables.
21Q) What Is Multi-suite Tagging?
Ans: Sending SiteCatalyst data to two or more report suites is called Multi-suite tagging.
22Q) How Can You Compare Two Date Ranges In A Single Report In Ranked View?
Ans: Click "Compare Dates" in the calendar module.