Adobe AnalyticsTraining

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Gain essential skills taught by industry experts with our custom tailored curriculum. Work on projects that add weightage to your resume and get job ready.




Adobe Analytics Training is a comprehensive course offered by Tekslate to help you learn the basics of Adobe Analytics. This course is designed for those who are new to Adobe Analytics and want to learn about it in detail. It covers all the features of Adobe Analytics and provides a hands-on experience. This course will help you understand the basics and advanced features of web analytics and how to use it to improve your website.


Key Highlights tekslate courses
20 Hrs Instructor Led Training
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Self-paced Videos
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20 Hrs Project & Exercises
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Key Highlights tekslate courses
Job Assistance
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Flexible Schedule
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Lifetime Free Upgrade
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Mentor Support

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Adobe AnalyticsCourse Content

1.   Web Analytics 101

  • Introduction to online marketing
  • Overview of different marketing channels
  • Traffic metrics – Page views, visits, Unique visitors
  • Engagement metrics – Time on page, Bounce rate, exit rate
  • Session time out criteria
  • Bounce rate criteria and reasons
  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
  • Calculated metrics
  • Page views per visit, Average order value
  • Form completion rate, Form success rate
  • Deep into retail metrics and derivations.
  • Searches, Null search rate, Search clickthrough rate, Search relevancy
  • Cart conversion rate, Checkout conversion rate, Checkout errors
  • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
  • Mobile app analytics – Metric differences.
  • List of depth calculated metrics.
  • Adobe data warehouse
  • Report builder
  • Activity map
  • Adhoc analysis
  • Analytics workspace
  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
  • Bookmarking, Downloading and scheduling reports
  • Building and automating dashboards
  • Configuring alerts – based on availability in the account.
  • Containers in calculated metrics (excluding functions)
  • Overview of segmentation
  • Conditions within segments – Sequential, Union, intersection
  • Segment stacking and merging segments
  • Using segments in a metric
  • Types of containers in the segment – Hit, Visit, Visitor
  • Concept of Multi suite tagging, roll up report suites
  • Virtual report suites
  • Decoding / parsing the image request
  • Beacon anatomy
  • Mobile app testing
  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles
  • Traffic variables (props)
  • Listing, participation, Pathing
  • Conversion variables (eVars)
  • Tracking code, allocation, expiry in eVars
  • Merchandising syntax, Binding in eVars (Optional)
  • Finding methods (for all) and product finding methods (only for retail)
  • Conversion classifications, Classification hierarchies
  • Success events – pre-defined and custom success events
  • Types of events and event serialization; Participation
  • List variables
  • Marketing channel manager
  • Marketing channel processing rules
  • Marketing channel costs (Optional)
  • Marketing channel classifications (Last touch channel details)
  • MC expiration
  • Processing rules (correlating custom variables into variables)
  • Internal URL filters
  • Customizing calendar and menus
  • User management (Creating, maintaining user accounts and groups)
  • Classification importer (SAINT classifications)
  • Classification rule builder (using regular expressions)
  • Data connectors (Purpose and overview)

We will discuss the basics of Tagging the site Launch

  • Modified architecture flow diagram with DTM/ Launch in place
  • Data layer concept
  • Tagging the pages with the embed code
  • Property creation and configuration
  • Tool configuration within the property
  • Configuring the data elements
  • Page load rules
  • Event-based rules
  • Direct call rules

Adobe AnalyticsTraining Options

Self Paced Training

  • 30 Hrs of Live Recorded Videos
  • Life-time LMS Access
  • 100% Practical Approach

Online ClassroomRecommended
  • 30 Hrs of Live Training
  • Flexible Timing Options
  • Real-Time Projects
  • Job Assistance
  • Certification Guidance
  • Flexible EMI Options

01 Oct, 2022-

01 Nov, 2022

01:30 AM IST

04 Oct, 2022-

04 Nov, 2022

01:30 AM IST

08 Oct, 2022-

08 Nov, 2022

02:30 AM IST

11 Oct, 2022-

11 Nov, 2022

02:30 AM IST

Why Corporates Choose Tekslate For Their Training Needs

Tekslate is the training partner for more than 120+ corporates across the globe having trained over 2000+ professionals. We are a one stop solution for skill upgrade for organizations and individuals to innovate and progress rapidly.

Flexible training options globally

Tailored curriculum to fit your project needs.

Assured practical exposure

We have got everything covered for any IT skill upgrade for your organization. We are just a click away.


Adobe AnalyticsOnline Training Objectives

This course will help you learn about:

  • How to set up your adobe analytics account
  • How to create goals, audiences, segments, and reports
  • Understanding dimensions, filters, and segments
  • Using insights to understand your data better.


  • Data Analytics is the primary priority of most leading companies

  • The universal analytics and business intelligence market were raised to $16.9 Billion in 2022.

  • With the increasing demand for data analytics, certified professionals also have huge demand. The average salary of a certified Adobe Analytics professional is $116,644/year.

After completing the course, you can gain jobs in the following positions:

  • Web analyst
  • Web analytics consultant
  • web Reporting Analyst
  • Digital Analyst
  • There are no specific prerequisites for learning Adobe Analytics. Having basic programming knowledge would be an added advantage.

The tutor will take care of handling the projects. We will provide two real-time projects with a highly-skilled guide who can assist you throughout the project.

Tekslate Advantage:

Real - World Projects

With real-world projects you’ll gain working experience that companies require while you get hired.

Career Services

Our career services include mock interviews, certification assistance and guide you to prepare your professional resume that gets you hired.

Flexible Learning Options

Customize your curriculum as per your project needs, learn at your own pace or choose the schedule that fits best to you.

Mentor Support

Our expert mentors help you when you are stuck in any time of the training sessions and help you stay on track.

Adobe AnalyticsTraining Course Reviews


It was a wonderful experience to undergo and get certified in the Adobe Analytics course from Tekslate. As a working professional, it has no



Hi myself Praveen, I impressed with my experience in Adobe Analytics Certification training at Tekslate. The trainer is one of the best, tau



It is a great experience taking the Adobe Analytics course from Tekslate. Their sessions are very professional and helped a lot at my workpl



Upon completion of the training you’ll be provided a course completion certificate which adds weightage to your resume and increases your chances of getting hired.


  • Certification Assistance
  • Certification Sample Questions
  • FAQs about Adobe AnalyticsCourse

    • Our trainers are well experienced professionals and certified in working with front-end development technologies.
    • We will record all the Live sessions you go through, and we will send the recording of the class you missed.
    • For practical execution, our trainer will provide server access to the student. 
    • All our training classes are live. This is to solve all the student queries directly with the trainer.
    • Live online training means, our trainer will be in online with you to solve your issues.
    • Pre-recorded training means, there will be no trainer available to solve your issues.

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