Adobe Analytics Training

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Adobe Analytics Course Overview

This Adobe Analytics course offers in-depth training with qualified and experienced trainers. The primary focus, with this course, is to revolutionise how Adobe Analytics is taught. By getting enrolled in this course, you get to learn plenty of career-oriented concepts and fundamentals. The course is also appropriate for a distinct range of people, be it job seekers, students, corporate employees, or anybody else.   
Course Duration 20 hrs
Live Projects 2
Next Batch 23 October, 2021

Adobe Analytics Course Curriculum

  • Introduction to online marketing

  • Overview of different marketing channels

  • Traffic metrics – Page views, visits, Unique visitors

  • Engagement metrics – Time on page, Bounce rate, exit rate

  • Session timeout criteria

  • Bounce rate criteria and reasons

  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate

  • Calculated metrics

  • Page views per visit, Average order value

  • Form completion rate, Form success rate

  • Deep into retail metrics and derivations.

  • Searches, Null search rate, Search clickthrough rate, Search relevancy

  • Cart conversion rate, Checkout conversion rate, Checkout errors

  • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.

  • Mobile app analytics – Metric differences.

  • List of depth calculated metrics.

  • Adobe data warehouse

  • Report builder

  • Activity map

  • Ad Hoc analysis

  • Analytics workspace

  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics

  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout

  • Bookmarking, Downloading and scheduling reports

  • Building and automating dashboards

  • Configuring alerts – based on availability in the account

  • Containers in calculated metrics (excluding functions)

  • Overview of segmentation

  • Conditions within segments – Sequential, Union, intersection

  • Segment stacking and merging segments

  • Using segments in a metric

  • Types of containers in the segment – Hit, Visit, Visitor

  • Concept of Multi suite tagging, rollup report suites

  • Virtual report suites

  • Decoding / parsing the image request

  • Beacon anatomy

  • Mobile app testing

  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

  • Traffic variables (props)

  • Listing, participation, Pathing

  • Conversion variables (eVars)

  • Tracking code, allocation, expiry in eVars

  • Merchandising syntax, Binding in eVars (Optional)

  • Finding methods (for all) and product finding methods (only for retail)

  • Conversion classifications, Classification hierarchies

  • Success events – predefined and custom success events

  • Types of events and event serialization; Participation

  • List variables

  • Marketing channel manager

  • Marketing channel processing rules

  • Marketing channel costs (Optional)

  • Marketing channel classifications (Last touch channel details)

  • MC expiration

  • Processing rules (correlating custom variables into variables)

  • Internal URL filters

  • Customizing calendar and menus

  • User management (Creating, maintaining user accounts and groups)

  • Classification importer (SAINT classifications)

  • Classification rule builder (using regular expressions)

  • Data connectors (Purpose and overview)

For Individuals
For Corporates

Adobe Analytics Upcoming Batches

  • Weekend

    23 Oct - 22 Nov

    7:00 PM IST
  • Weekday

    25 Oct - 24 Nov

    7:00 AM IST
  • Weekend

    30 Oct - 29 Nov

    7:00 PM IST
  • Weekday

    1 Nov - 01 Dec

    7:00 AM IST
  • Weekend

    6 Nov - 06 Dec

    7:00 PM IST
  • Weekday

    8 Nov - 08 Dec

    7:00 AM IST
  • Schedules Doesn't Suit You ?

    Our Team can set up a batch at your convinient time.

    Let us know

    Adobe Analytics Course Objectives

    This online Adobe Analytics Training helps you in exploring the dynamics of web analytics, marketing analytics and deployment. Along with that, you also get to learn how to work with web analytics and marketing analytics. And then, you also get to be familiar with the fundamentals of communication management, recommendations, goals, and principles.

    In the current world of data, analytics is something that almost every other company is prioritizing, regardless of the industry and the size. Today, the business intelligence and universal analytics markets are operating in billions and trillions. With the increase in demand, the need for certified professionals is also increasing. And then, the average salary that you can earn by being an Adobe analytics professional is $112,080.

    This Adobe Analytics training course is for sales and marketing professionals, marketing managers and small-business owners. Apart from that, fresh graduates and postgraduates can also get enrolled in this course.

    There are no certain prerequisites for getting enrolled in this Adobe Analytics course. However, if you are familiar with the basics of programming, you can have an upperhand

    Here are the skills you will learn by enrolling in this Adobe Analytics training course:  

    • Traffic metrics – Page views, visits, Unique visitors

    • Searches, Null search rate, Search clickthrough rate, Search relevancy

    • Adobe data warehouse

    • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout

    • Containers in calculated metrics (excluding functions)

    • Concept of Multi suite tagging, rollup report suites

    • Decoding / parsing the image request

    • Traffic variables (props)

    • Marketing channel manager

    • Processing rules (correlating custom variables into variables)

    After completing the Adobe Analytics course, here are some of the job positions where you can apply:   

    • Adobe Analytics Lead Consultant

    • Adobe Analytics Web Analytics Developer

    • Adobe Analytics Application Developer

    • Adobe Analytics Implementation Analyst

    • Adobe Analytics Sales Analyst

    • Adobe Analytics Consultant

    Have More Questions

    Contact us

    Adobe Analytics Course FAQ's

    Have questions? We’ve got the answers. Get the details on how you can grow in this course.

    • Our trainers are well experienced professionals and certified in working with front-end development technologies.
    • We will record all the Live sessions you go through, and we will send the recording of the class you missed.
    • For practical execution, our trainer will provide server access to the student. 
    • All our training classes are live. This is to solve all the student queries directly with the trainer.
    • Live online training means, our trainer will be in online with you to solve your issues.
    • Pre-recorded training means, there will be no trainer available to solve your issues.
    • You can contact our Tekslate support team, or you can send an email to info@tekslate.com for your queries.
    • Yes, you can access the course material after completing course by the recorded training videos we shared with you during training.
    • To avail all discounts offered by Tekslate, you need to visit the website regularly. However, there will be a group discount for 2 or more participants.
    • Yes, you will get your refund by cancelling some administration fee from the course. But, you should cancel your enrolment within 48 hours of registration, and then the refund will be retained within 30 days of a request.

    Adobe Analytics is one comprehensive part of the Adobe experience cloud. The suite comprises a variety of products that let marketers apply real-time analytics and detailed segmentation across a variety of marketing channels.

    There is an extensive range of reasons that would prove that learning Adobe Analytics is worth it. To begin with, you get to segment the data with a reporting tool, which is quite flexible. Moreover, you get complete control on the data through the admin area. And then, with Adobe Analytics, the reporting consistency is excellent.

    Adobe Analytics certificate helps you prove that you have the required skills, knowledge and expertise to begin as a professional in a company setup. With the certificate, your potential employers get to decide whether you would be a good fit for their company or not. And then, you can also apply to larger organizations if you have a certificate in hand.

    As obvious as it could be, you will first have to enroll into a professional Adobe Analytics course. Then, you will have to appear for the exam where your skills will be tested. Once you have passed the exam successfully, you get the certificate. If you want professional help, you can get in touch with our team at any given point of time.

    The cost for Adobe Analytics certification is $125. 

     

    If you are doubtful about enrolling into Adobe Analytics at TekSlate, you should leave your worries aside. There are a variety of benefits that you get here, such as job assistance, career assistance, 24/7 lifetime support , easy schedule, payment flexibility, and much more.

    Have More Questions. Reach our Support Team

    Contact us

    Join a Free Adobe Analytics Demo Session

    See if this course is a fit for you by joining us for an online info session. You’ll meet our team, get an overview of the curriculum and course objectives, and learn about the benefits of being a student at Tekslate

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