The Impact of Artificial Intelligence on Content Marketing
Artificial Intelligence, also known as Machine Intelligence, is no wonder becoming a delightful trend these days. There was a time when people only knew about robots. They were not even sure that machine, somehow technically, would become part of their daily routine. In the course of time, AI has definitely turned the table around and become a game changer for many industries and businesses.
Currently, only marketers and businessmen have realized that AI is changing the manner in which we live and work. Big time, AI is saving our times and sparing manual efforts to complete tasks.
It has become the driving force behind processes such as your Google search results and various types of online advertising that you see on a daily basis.
Today, AI has turned out to be powerful to the point that a machine has even composed a screenplay that could be transformed into a science fiction film.
Therefore, the possibilities are endless and there will be a time soon when machines will be taking on key roles in a number of different industries.
Let's dig more into the concept to understand what is artificial intelligence all about and how it's going to impact our marketing strategies especially content.
In this post, you will come across why AI will going to take this whole world and what is the role of artificial intelligence in marketing?
What is Artificial Intelligence?
Artificial Intelligence (AI) is the simulation of human intelligence processes by computer systems. It is the ability of a digital computer or computer-controlled robot to perform intellectual processes characteristic of humans, such as the ability to reason, discover meaning, generalize, or learn from past experience.
The Role of Artificial Intelligence in Content Marketing
Artificial intelligence refers to machines with capabilities that help to streamline processes at a time of immense content overload. The approach of content marketing is changing each year.
Advertisers always need to keep them updated with constantly changing customer inclinations, innovation, and general patterns best of their psyche in order to reach their target audiences. They are trying every possible content marketing growth hacks to boost their online presence. So how does AI fit into content marketing?
AI tools such as predictive analytics, language processing, and algorithms bring a whole new level of efficiency to the content marketing process which helps marketers to use AI to analyze and decipher user data. Which in turn helps them to make and understand the sense of the needs of their specific audience.
Below are six ways how artificial intelligence is changing the course of content marketing:
Automatically Generate Content
Marketers can generate content easily with the help of artificial intelligence such as stock updates and sports reports. There would have been many times when you’ve read a series of content written by an algorithm without even noticing it.
Because machines using artificial intelligence have been automatically generating content for years. Companies such as the Associated Press, Yahoo, and Fox are good examples of using an algorithm for quite some time.
Extend Chatbots to Interact With Users
Chatbots are most commonly used computer programs designed to use artificial intelligence to mimic conversation as human beings with users. For example, Facebook Messenger that used chatbots to carry out quasi-conversations with their users answering their queries and real-time concerns.
These chatbots can also be used to send or share promotional content if a user initiates the interaction. This software also helps to streamline the customer support process by the initiating conversation on behalf of customer support executive.
For example, there come many times when our online ordering food industry such as Swiggy or Zomato answers your whole query through AI until or unless you need to talk to the real executive for the same. This saves times and energy by providing the real-time solution.
Therefore, Chatbots help streamlines the customer support process. Instead of having users fill out a form, they can just type in their query and get an answer in real time; which in turn creates a better customer experience as well.
Custom News Feed Algorithms
AI enables social media platforms such as Facebook, Instagram, and Twitter to customize user’s news feeds as per their requirement. AI is the only form of technology that allows users to only see the posts they’re interested in.
Algorithms help to determine the user behavior and analyze hundreds of variables that can predict with reasonable accuracy such as which posts a user will like, comment, hide, or mark as spam.
This type of technology helps marketers to understand what type of content visitors find engaging and entertaining. It will, in turn, help marketers to create similar engaging content to increase the social engagement.
If marketers know which ads or posts they need to create to target their audience, it will likely also helps them to create their own Facebook advertisements as well.
Artificial intelligence also considered predictive intelligence which makes businesses more efficient. It helps marketers/companies to understand an individual customer and personalize the content that appeals to their needs and interests.
Predictive intelligence allows marketers to fast-track the sales process by strategizing lead generating strategies. It will help to understand by ascertaining which customers are ideal to convert depending on their past behaviors and history. This is called lead scoring.
Also, this kind of intelligence gives marketers insight into which piece of content to target to which customers.
Curate and Create Valuable Content
Curate content is the process of the act of sorting the best content through large amounts of content on the web. The process includes sifting, sorting, arranging, and placing found content into specific themes in a meaningful and organized way and then publishing that valuable information.
This process helps to create engaging and relevant content on regular basis. Various content marketing tools like BuzzSumo help to research which type of topics are trending.
Manually it takes lots of time whereas tools like help these curate something that’s both relevant to what your audience wants to read, and is also engaging.
What AI Can Do For Content Marketers
As we shared earlier that AI is an umbrella term to describe the ability to process an enormous amount of unstructured data without any manual help.
It helps to extracts the insights and make recommendations on previously established criteria which in turn helps our marketers in discovering content marketing strategies.
It helps to discover exact keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics.
With such technological advancements, AI will definitely become the indispensable tool for data-driven marketers. It will help marketers to cope up with the pressure and extract the right insights from the data we already have such as e-commerce, CRM or DMP.