Adobe Target Training

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Gain essential skills taught by industry experts with our custom tailored curriculum. Work on projects that add weightage to your resume and get job ready.




Tekslate’s Adobe Target training is designed by highly experienced and certified trainers according to industrial requirements and demands. It provides in-detailed knowledge on how to develop applications by leveraging capabilities of Staging Environment, Business Regulations & Rules, Target Advanced basics, and more through practical executions. It also covers concepts of Adobe Test, Adobe Target Code deployment, campaign creation, etc. By the end of the training, you will become an expert in working with the Adobe Target tool.



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30 Hrs Instructor Led Training
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Self-paced Videos
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20 Hrs Project & Exercises
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Key Highlights tekslate courses
Job Assistance
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Flexible Schedule
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Lifetime Free Upgrade
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Mentor Support

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Adobe Target Course Curriculum

1.   Introduction to Test & Target

Overview of other Optimization tools – Monetate, optimizely.

Where does T&T fit in the web analytics life cycle

Understanding Adobe contract, server calls and different roles.

Mboxes, offers, experiences and their reflection in campaigns, conversion reports

Mbox deployment: Mbox.js, single Mbox, creation and naming

Where Test & Target fits in the Web analytics life cycle

In-depth understanding of conversion optimization.

Revision of conversion funnel and fallout reports

Understanding the campaign life cycle: from design to decisions

How to create offers – HTML, text offer, image offer, redirect

Visual experience composer, Form-based experience composer

How to create a campaign – create, preview, simulate, approving of campaigns

Understanding the usage of Host management

Display only, landing page, monitoring campaigns, Auto-allocate tests

Flash and display ad campaigns

Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters

Understanding source vs behavioural targeting

Create audiences

Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting

Understanding the terms around confidence: confidence level and confidence interval

Evaluating different sets of data (using filters and segments) and pushing a winner

Downloading, scheduling

Different ways of interpreting the reports on success metrics

Implementation and different options

Defining and understanding MVT, experience targeting

The life cycle of MVT: detailed steps

Understanding Ad testing concepts

Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations

Consulting presentations across each vertical


Health care

Lead generation



How to prioritize campaigns

Integration with SC, Scene7

Best consulting practices for optimization

Landing page optimization

Real estate optimization

Content and experience optimization

Adobe Target Modes of Training

Self Paced Training

  • 30 Hrs of Live Recorded Videos
  • Life-time LMS Access
  • 100% Practical Approach

Online ClassroomRecommended
  • 30 Hrs of Live Training
  • Flexible Timing Options
  • Real-Time Projects
  • Job Assistance
  • Certification Guidance
  • Flexible EMI Options

25 Jun, 2022-

25 Jul, 2022

01:30 AM IST

28 Jun, 2022-

28 Jul, 2022

01:30 AM IST

02 Jul, 2022-

02 Aug, 2022

02:30 AM IST

05 Jul, 2022-

05 Aug, 2022

02:30 AM IST

Why Corporates Choose Tekslate For Their Training Needs

Tekslate is the training partner for more than 120+ corporates across the globe having trained over 2000+ professionals. We are a one stop solution for skill upgrade for organizations and individuals to innovate and progress rapidly.

Flexible training options globally

Tailored curriculum to fit your project needs.

Assured practical exposure

We have got everything covered for any IT skill upgrade for your organization. We are just a click away.


Adobe Target Training Objectives

After the successful completion of Adobe Target  training at Tekslate, the participant will be able to

  • Understand the use of ad hoc analysis.

  • Explore the ad hoc analysis interface and run reports.

  • Customize the ad hoc analysis to analyze the participant’s site.

  • Develop and operate custom segments.

  • Work with new reports for powerpath analysis.

  • Simplify the method of search optimization

  • Amplify the average order value

  • Many top multinational companies are recruiting Certified Adobe Target professionals worldwide.

  • The market demand for skilled Adobe Target professionals is increasing rapidly with they being offered high CTC in the industry.

  • On an average, a Certified Adobe Target professional is earning 120,464 USD per annum.

The following job roles will get benefited from learning this course:

  • Aspirants looking for a career in this field.

  • Content editors

  • Marketing professionals

  • Product managers

There are no specific prerequisites for learning Adobe Target. Anyone who is interested in learning this course can join this training.

We will provide two real-time projects under the guidance of a professional trainer, who will explain you on how to acquire in-depth knowledge on all the concepts involved in these projects.

Tekslate Advantage:

Real - World Projects

With real-world projects you’ll gain working experience that companies require while you get hired.

Career Services

Our career services include mock interviews, certification assistance and guide you to prepare your professional resume that gets you hired.

Flexible Learning Options

Customize your curriculum as per your project needs, learn at your own pace or choose the schedule that fits best to you.

Mentor Support

Our expert mentors help you when you are stuck in any time of the training sessions and help you stay on track.

Adobe Target Training Reviews


Candidates who are aiming for a bright career in Adobe Target domain should enroll in Tekslate. It really helped me to gain more knowledge i



One of my colleagues referred me Tekslate for Adobe Target course. Really the course content they provide in accordance to clear the certifi



I enrolled for Adobe Target course in Tekslate, the support system is very effective in scheduling sessions without fail and related server



Upon completion of the training you’ll be provided a course completion certificate which adds weightage to your resume and increases your chances of getting hired.


  • Certification Assistance
  • Certification Sample Questions
  • Adobe Target Course FAQ's

    We have a strong team of professions who are experts in their fields. Our trainers are highly supportive and render a friendly working environment to the students positively stimulating their growth. 

    We will share you the missed session from our recordings. We at Tekslate maintains a recorded copy of each live course you undergo.

    Our Trainers will provide the student with the Server Access ensuring practical real-time experience and training with all the utilities required for the in-depth understanding of the course.

    We provide all the training sessions LIVE using either GoToMeeting or WebEx, thus promoting one-on-one trainer student Interaction.

    Live training uncovers distinct benefits as they are mighty to reach your desired audience converting your prospects into customers in less time. Pre-recorded videos offer plenty of advantages for entrepreneurs to educate entertain and inspire your audience as long as you want.