Attend a Demo Session | Meet the Expert Who Can Kickstart Your Career in Adobe Target
Course Duration | 30 hrs | ||
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Live Projects | 2 | ||
Next Batch | 20 February, 2021 |
Overview of other Optimization tools – Monetate, optimizely.
Where does T&T fit in the web analytics life cycle
Understanding Adobe contract, server calls and different roles.
Mboxes, offers, experiences and their reflection in campaigns, conversion reports
Mbox deployment: Mbox.js, single Mbox, creation and naming
Where Test & Target fits in the Web analytics life cycle
In-depth understanding of conversion optimization.
Revision of conversion funnel and fallout reports
Understanding the campaign life cycle: from design to decisions
How to create offers – HTML, text offer, image offer, redirect
Visual experience composer, Form-based experience composer
How to create a campaign – create, preview, simulate, approving of campaigns
Understanding the usage of Host management
Display only, landing page, monitoring campaigns, Auto-allocate tests
Flash and display ad campaigns
Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters
Understanding source vs behavioural targeting
Create audiences
Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting
Understanding the terms around confidence: confidence level and confidence interval
Evaluating different sets of data (using filters and segments) and pushing a winner
Downloading, scheduling
Different ways of interpreting the reports on success metrics
Implementation and different options
Defining and understanding MVT, experience targeting
The life cycle of MVT: detailed steps
Understanding Ad testing concepts
Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations
Consulting presentations across each vertical
Retail
Health care
Lead generation
Education
Service
How to prioritize campaigns
Integration with SC, Scene7
Best consulting practices for optimization
Landing page optimization
Real estate optimization
Content and experience optimization
After the successful completion of Adobe Target training at Tekslate, the participant will be able to
Understand the use of ad hoc analysis.
Explore the ad hoc analysis interface and run reports.
Customize the ad hoc analysis to analyze the participant’s site.
Develop and operate custom segments.
Work with new reports for powerpath analysis.
Simplify the method of search optimization
Amplify the average order value
Many top multinational companies are recruiting Certified Adobe Target professionals worldwide.
The market demand for skilled Adobe Target professionals is increasing rapidly with they being offered high CTC in the industry.
On an average, a Certified Adobe Target professional is earning 120,464 USD per annum.
The following job roles will get benefited from learning this course:
Aspirants looking for a career in this field.
Content editors
Marketing professionals
Product managers
There are no specific prerequisites for learning Adobe Target. Anyone who is interested in learning this course can join this training.
We will provide two real-time projects under the guidance of a professional trainer, who will explain you on how to acquire in-depth knowledge on all the concepts involved in these projects.
Have More Questions
Contact usHave questions? We’ve got the answers. Get the details on how you can grow in this course.
We have a strong team of professions who are experts in their fields. Our trainers are highly supportive and render a friendly working environment to the students positively stimulating their growth.
We will share you the missed session from our recordings. We at Tekslate maintains a recorded copy of each live course you undergo.
Our Trainers will provide the student with the Server Access ensuring practical real-time experience and training with all the utilities required for the in-depth understanding of the course.
We provide all the training sessions LIVE using either GoToMeeting or WebEx, thus promoting one-on-one trainer student Interaction.
Live training uncovers distinct benefits as they are mighty to reach your desired audience converting your prospects into customers in less time. Pre-recorded videos offer plenty of advantages for entrepreneurs to educate entertain and inspire your audience as long as you want.
You can contact our Tekslate support team, or you can send an email to info@tekslate.com for your queries.
Yes. We provide the course materials available after course completion.
There exist some discounts for weekend batches and group participants if the joiners are more than 2.
If you are enrolled in classes and have paid fees but want to cancel the registration for any reason, we will attain you in 48 hours will be processed within 30 days of prior request.
Have More Questions. Reach our Support Team
Contact usSee if this course is a fit for you by joining us for an online info session. You’ll meet our team, get an overview of the curriculum and course objectives, and learn about the benefits of being a student at Tekslate
Attend a Demo Session | Meet the Expert Who Can Kickstart Your Career in Adobe Target
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