Name: Adobe Target Training
Item: Adobe Target Training
Rating: 5
Author: Ankit

Key Highlights

+1 930 200 4823

30 Hrs Instructor Led Training

Self-paced Videos

20 Hrs Project & Exercises

Certification

Job Assistance

Flexible Schedule

Lifetime Free Upgrade

Mentor Support

Curriculum

A complete index of
job-ready skills curated
to meet the industrial need.
Explore.

Introduction to Test & Target

Overview of other Optimization tools – Monetate, optimizely.

Where does T&T fit in the web analytics life cycle

Understanding Adobe contract, server calls and different roles.

Terminology, Test & Target basics

Mboxes, offers, experiences and their reflection in campaigns, conversion reports

Mbox deployment: Mbox.js, single Mbox, creation and naming

Creating basic campaigns and filters

Where Test & Target fits in the Web analytics life cycle

In-depth understanding of conversion optimization.

Revision of conversion funnel and fallout reports

Understanding the campaign life cycle: from design to decisions

How to create offers – HTML, text offer, image offer, redirect

Visual experience composer, Form-based experience composer

How to create a campaign – create, preview, simulate, approving of campaigns

Understanding the usage of Host management

Other different types of campaigns

Display only, landing page, monitoring campaigns, Auto-allocate tests

Flash and display ad campaigns

Parameters

Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters

Targeting

Understanding source vs behavioural targeting

Create audiences

Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting

Reports & results analysis

Understanding the terms around confidence: confidence level and confidence interval

Evaluating different sets of data (using filters and segments) and pushing a winner

Downloading, scheduling

Using success metrics

Different ways of interpreting the reports on success metrics

Implementation and different options

Multivariate campaigns

Defining and understanding MVT, experience targeting

The life cycle of MVT: detailed steps

Ad testing

Understanding Ad testing concepts

Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations

Real-time case studies and next steps

Consulting presentations across each vertical

Retail

Health care

Lead generation

Education

Service

How to prioritize campaigns

Integration with SC, Scene7

Best consulting practices for optimization

Landing page optimization

Real estate optimization

Content and experience optimization

We have made a tailored curriculum covering the latest industry-ready concepts to serve every individual’s learning desires.

Adobe Target Training Objectives

1. What are the Adobe Target course objectives?

After the successful completion of Adobe Target training at Tekslate, the participant will be able to

Understand the use of ad hoc analysis.
Explore the ad hoc analysis interface and run reports.
Customize the ad hoc analysis to analyze the participant’s site.
Develop and operate custom segments.
Work with new reports for powerpath analysis.
Simplify the method of search optimization
Amplify the average order value

2. Why should you learn Adobe Target?

Many top multinational companies are recruiting Certified Adobe Target professionals worldwide.
The market demand for skilled Adobe Target professionals is increasing rapidly with they being offered high CTC in the industry.
On an average, a Certified Adobe Target professional is earning 120,464 USD per annum.

3. Who should attend Adobe Target training?

The following job roles will get benefited from learning this course:

Aspirants looking for a career in this field.
Content editors
Marketing professionals
Product managers

4. What are the prerequisites for learning Adobe Target?

There are no specific prerequisites for learning Adobe Target. Anyone who is interested in learning this course can join this training.

5. What projects are included in this Adobe Target training course?

We will provide two real-time projects under the guidance of a professional trainer, who will explain you on how to acquire in-depth knowledge on all the concepts involved in these projects.

+1 930 200 4823

Training Options

Different individuals. Different upgrade goals. Different modes of learning.

We got solutions for everyone looking for an AWS Architect course. Opt in for your convenient upgrade option, and we will guide you through.

Duration

One-on-one Session

Support

Resources

Time

Fee

Live Online.

30 Hours

Yes

24x7

Additional tips from the trainer

24 Jan 2022, 07:00 AM IST

31 Jan 2022, 07:00 AM IST

Self-Paced

2 Videos

Weekdays & Working Hours

Accessible through LMS

At your convenience

Adobe Target Training Upcoming Batches

Weekday

24 Jan, 2022 - 24 Feb, 2022

01:30 AM IST

Weekday

31 Jan, 2022 - 03 Mar, 2022

01:30 AM IST

Weekend

29 Jan, 2022 - 01 Mar, 2022

02:30 AM IST

Weekend

22 Jan, 2022 - 22 Feb, 2022

02:30 AM IST

Schedules Doesn't Suit You ?

Our Team can set up a batch at your convinient time.

Corporates Training

Experience and witness the express transformation of your workforce from the world-class tech upgrade platform.

Customized training options

Tailored curriculum to fit your project needs.

Practical exposure is assured.

We have got everything covered for any IT upgrade for your organization. We are one click away.

Success Stories from Future Digital Leaders

Candidates who are aiming for a bright career in Adobe Target domain should enroll in Tekslate. It really helped me to gain more knowledge in the core concepts of Adobe Target through real-time examples. Thank you Tekslate.

Ankit

One of my colleagues referred me Tekslate for Adobe Target course. Really the course content they provide in accordance to clear the certification exam which is very beneficial for aspirants. Trainer is very enthusiastic in explaining each topic with live execution.

Farhan

I enrolled for Adobe Target course in Tekslate, the support system is very effective in scheduling sessions without fail and related server issues. The trainer is highly talented in implementing projects through proper explanation.

ishika

Adobe Target Training FAQ'S

Have questions? We’ve got the answers. Get the details on how you can grow in this course.

1. Who are the trainers?

We have a strong team of professions who are experts in their fields. Our trainers are highly supportive and render a friendly working environment to the students positively stimulating their growth.

2. What if I miss a class?

We will share you the missed session from our recordings. We at Tekslate maintains a recorded copy of each live course you undergo.

3. How will I execute the practical?

Our Trainers will provide the student with the Server Access ensuring practical real-time experience and training with all the utilities required for the in-depth understanding of the course.