Adobe Target Training

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Adobe Target Course Overview

  Tekslate’s Adobe Target training is designed by highly experienced and certified trainers according to industrial requirements and demands. It provides in-detailed knowledge on how to develop applications by leveraging capabilities of Staging Environment, Business Regulations & Rules, Target Advanced basics and more through practical executions. It also covers concepts of Adobe Test, Adobe Target Code deployment, campaigns creation, etc. By the end of the training, you will become an expert in working with Adobe Target tool.  
Course Duration 30 hrs
Live Projects 2
Next Batch 18 September, 2021

Adobe Target Course Curriculum

Overview of other Optimization tools – Monetate, optimizely.

Where does T&T fit in the web analytics life cycle

Understanding Adobe contract, server calls and different roles.

Mboxes, offers, experiences and their reflection in campaigns, conversion reports

Mbox deployment: Mbox.js, single Mbox, creation and naming

Where Test & Target fits in the Web analytics life cycle

In-depth understanding of conversion optimization.

Revision of conversion funnel and fallout reports

Understanding the campaign life cycle: from design to decisions

How to create offers – HTML, text offer, image offer, redirect

Visual experience composer, Form-based experience composer

How to create a campaign – create, preview, simulate, approving of campaigns

Understanding the usage of Host management

Display only, landing page, monitoring campaigns, Auto-allocate tests

Flash and display ad campaigns

Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters

Understanding source vs behavioural targeting

Create audiences

Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting

Understanding the terms around confidence: confidence level and confidence interval

Evaluating different sets of data (using filters and segments) and pushing a winner

Downloading, scheduling

Different ways of interpreting the reports on success metrics

Implementation and different options

Defining and understanding MVT, experience targeting

The life cycle of MVT: detailed steps

Understanding Ad testing concepts

Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations

Consulting presentations across each vertical


Health care

Lead generation



How to prioritize campaigns

Integration with SC, Scene7

Best consulting practices for optimization

Landing page optimization

Real estate optimization

Content and experience optimization

For Individuals
For Corporates

Adobe Target Upcoming Batches

  • Weekend

    18 Sep - 18 Oct

    7:00 PM IST
  • Weekday

    20 Sep - 20 Oct

    7:00 AM IST
  • Weekend

    25 Sep - 25 Oct

    7:00 PM IST
  • Weekday

    27 Sep - 27 Oct

    7:00 AM IST
  • Weekend

    2 Oct - 01 Nov

    7:00 PM IST
  • Weekday

    4 Oct - 03 Nov

    7:00 AM IST
  • Schedules Doesn't Suit You ?

    Our Team can set up a batch at your convinient time.

    Let us know

    Adobe Target Course Objectives

    After the successful completion of Adobe Target  training at Tekslate, the participant will be able to

    • Understand the use of ad hoc analysis.

    • Explore the ad hoc analysis interface and run reports.

    • Customize the ad hoc analysis to analyze the participant’s site.

    • Develop and operate custom segments.

    • Work with new reports for powerpath analysis.

    • Simplify the method of search optimization

    • Amplify the average order value

    • Many top multinational companies are recruiting Certified Adobe Target professionals worldwide.

    • The market demand for skilled Adobe Target professionals is increasing rapidly with they being offered high CTC in the industry.

    • On an average, a Certified Adobe Target professional is earning 120,464 USD per annum.

    The following job roles will get benefited from learning this course:

    • Aspirants looking for a career in this field.

    • Content editors

    • Marketing professionals

    • Product managers

    There are no specific prerequisites for learning Adobe Target. Anyone who is interested in learning this course can join this training.

    We will provide two real-time projects under the guidance of a professional trainer, who will explain you on how to acquire in-depth knowledge on all the concepts involved in these projects.

    Have More Questions

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    Adobe Target Course FAQ's

    Have questions? We’ve got the answers. Get the details on how you can grow in this course.

    We have a strong team of professions who are experts in their fields. Our trainers are highly supportive and render a friendly working environment to the students positively stimulating their growth. 

    We will share you the missed session from our recordings. We at Tekslate maintains a recorded copy of each live course you undergo.

    Our Trainers will provide the student with the Server Access ensuring practical real-time experience and training with all the utilities required for the in-depth understanding of the course.

    We provide all the training sessions LIVE using either GoToMeeting or WebEx, thus promoting one-on-one trainer student Interaction.

    Live training uncovers distinct benefits as they are mighty to reach your desired audience converting your prospects into customers in less time. Pre-recorded videos offer plenty of advantages for entrepreneurs to educate entertain and inspire your audience as long as you want.

    You can contact our Tekslate support team, or you can send an email to for your queries.

    Yes. We provide the course materials available after course completion.

    There exist some discounts for weekend batches and group participants if the joiners are more than 2.

    If you are enrolled in classes and have paid fees but want to cancel the registration for any reason, we will attain you in 48 hours will be processed within 30 days of prior request.

    Have More Questions. Reach our Support Team

    Contact us

    Join a Free Adobe Target Demo Session

    See if this course is a fit for you by joining us for an online info session. You’ll meet our team, get an overview of the curriculum and course objectives, and learn about the benefits of being a student at Tekslate

    Attend a Demo Session | Meet the Expert Who Can Kickstart Your Career in Adobe Target

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