Course Details

IBM Unica Campaign Overview

Unica Campaign is a product of IBM’s software group and is a sophisticated omni-channel campaign management solution that allows marketing professionals to perform deep segmentation over various data sources to deliver customized messages to huge volumes of contacts. With IBM Unica Campaign, one can design, execute, measure and optimize multi wave, cross-channel and highly personalized marketing campaigns. IBM Unica Campaign training can make you excel more about how well this tool makes you change the way you do business by engaging with more customers or buyers in less time.

Course IBM Unica Campaign Training
Mode of Training Instructor Led Live Online Training
Duration 30 hours
Timings Flexible (Our Rep will work with you on the timings that suits your needs)
Course Material Our Expert Trainer will share you all the necessary course material,  ppts, videos and pdfs
Examples Trainer will cover Real time scenarios during the training
Interview Questions Click here to see the Interview Questions
Certification Click here to know about the IBM Unica Campaign Certification
Salary Trends Check here to see the salary trends here

After the completion of the IBM Unica Campaign Training, a participant will be able to

  • Navigate the Unica Campaign user interface
  • Apply Unica Campaign features and functions in marketing tasks
  • Design a campaign, execute it, and access its analytical tools
  • Configure and use several Unica Campaign processes to build a flowchart
  • Use data structures in Campaigns
  • Create offers and apply them to Campaigns.

Anyone can attend IBM Unica Campaign training, but the following people can be benefited  more.

  • Marketers
  • Campaign Designers
  • System Administrators, System Implementation or power users who are managing marketing activities

Learning IBM Unica Campaign course doesn’t need any specific prerequisites as such but basic knowledge on database marketing would be beneficial.

Self Paced Learning moves at a pace set by the learner and is cost effective. It boosts the retention of information simultaneously to a large number of people. Self paced training is for the people who want to go fast track and want to finish the course in a minimal time.

These IBM Unica Training videos are carefully developed in such a way that even a fresher can easily understand and learn the product at his/her own pace. On the other hand, Live Online Training takes place at a scheduled event or time where an Instructor plays an important role throughout the learning process.

IBM Unica Training course is developed by the team of IBM experts having 15 years of experience in IT and 8 years in teaching IBM Unica.

What we promise at TekSlate:

1) We offer flexible timings unlike most other mediums of training, students can pick their own schedule according to their availability.

2) We offer free demo session, students can attend the demo session, asses the trainer and then join the course.

3) We offer excellent course material and also share project scenarios which are similar to what you work when you go to the corporate environment.

4) We share videos of each training session so that you can review them later as well. The videos developed by experts make it more easier for the learning professionals.

IBM Unica Curriculum

    Learning Objects: In this we will learn about, basics in the campaign concepts.

Topics include:  The IBM Unica Marketing Platform, Navigation and Logon, Other Menu and Page Features,  Integrated Marketing

Practicals to be covered:  Terminology and Campaign Concepts,   Navigating Around the Unica Campaign Interface

Learning Objects:In this we will learn about, the selection process of data and manipulates the data.
  Topics include:  Creating flowcharts, Table and table catalogs, strategic segments, the select process, process status indicators, the segment process, the sample process,

Practicals to be covered: In this we will discuss about, the merge process, Running flowcharts, Flowcharts templates.

Learning Objects:In this we will learn about, how data will define the variables.

Topics include: Building Queries, Why Use Derived Fields? User Variables, Derived Fields, Snapshot Process, Table Mapping.

Practicals to be covered: The Audience Process, Audience Levels, the Extract Process, Scheduler.

Learning Objects: In this we will learn about, custom attributes for use on campaigns, offers, or cells on a Target Cell Spreadsheet.

Topics include: The Response and Offer Life Cycle, Offer Attributes, Offers and Offers Versions, Offer Concepts.

Practicals to be covered: Creating Offers, Creating an Offer Lists, Using Offer List.

 Learning Objects:In this we will learn about, assigning offers to cells.

Topics include: The Offer – Response Cycle, Treatments and Treatment Codes, Contact History Concepts, Offer Assignment Flow.

Practicals to be covered: Assigning Offers, Target Cell Spread sheet, Outbound Triggers.

Learning Objectives: In this we will learn about tracking and reporting of scenarios.

Topics include: The Offer – Response Life Cycle, Response Categories, Example Scenario: The Offer, Analysing Response History, Response Attribution, Flowchart Logs.

Practicals to be covered: Offer Templates, Custom Offer Attributes, Sessions.

Learning Objectives: In this we will learn about,managing the files.

Topics include: Flowchart Logs, Offer Templates, Custom Offer Attributes, Sessions.

Practicals to be covered: In practical we will discuss about, managing the campaign environment.


Basic learning methods: Introduction to ibm unica compaign, getting started with compaigns, Flowcharts.

Topics: system administration, Technical support, integration with unica.

practicals to be covered: Login to ibm unica, cells, roles and permissions.

Track Process

Custom Macros


Tekslate basically offers the online instructor-led training. Apart from that we also provide corporate training for enterprises.

Our trainers have relevant experience in implementing real-time solutions on different queries related to different topics. Tekslate also verifies their technical background and expertise.

We record each LIVE class session you undergo through and we will share the recordings of each session/class.

If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers.

You will work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready.


Our Trainers will provide the Environment/Server Access to the students and we ensure practical real-time experience and training by providing all the utilities required for the in-depth understanding of the course.


If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

The Training itself is Real-time Project Oriented.

Yes. All the training sessions are LIVE Online Streaming using either through WebEx or GoToMeeting, thus promoting one-on-one trainer student Interaction.

There are some Group discounts available if the participants are more than 2.


As we are one of the leading providers of Online training, We have customers from USA, UK, Canada, Australia, India and other parts of the world.

IBM Unica certification

After the completion of IBM Unica Campaign training, it would be a priority point for a trainee to acquire IBM Unica Campaign Certification as the corporate world accepts profile that is arrayed with IBM Unica Campaign certification. Benefits of being certified in IBM Unica Campaign technology would be:

  • Distinguished as an expert in the IT market.
  • Racing in low competition area in the IBM Unica Campaign management area.
  • Remunerated with an uncommon package.

To achieve Certification in IBM Unica Campaign technology, you need to visit the following site:

Course Reviews


2395 ratings
      • Tekslate has been one of the finest global online learning portals with clear information and learning. I attended the Apache Spark Certification training. The best part is that they have provided IDE ...
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        Katelyn Thomas
      • After a great research on available online courses, I have decided to opt Tableau Training from Tekslate, am quiet satisfied with that. Coursework is well calibrated to make student more comfortable w ...
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      • I have enrolled last month, and finished the course... As a working professional, they given me an exposure to the domain, but also helped to learn the cross technologies and develop an inclination to ...
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