Social media is constantly changing, and as we enter the new year, businesses need to be aware of what's ahead. In this blog post, we will explore some of the key social media trends for 2021 so you can stay on top of your game!
Social Media skyrockets Ecommerce Sales
Social networking sites are no longer just a place to catch up on friends' lives or chat with people you went to school with. Social media has transformed into an influential marketing tool for businesses of all sizes, and savvy marketers have taken advantage by using social networks as their top eCommerce sales drivers.
An outburst of short video content
For the past few years, brands have started using short-form video content to engage with customers. From adverts to product reviews and social media marketing videos, consumers are becoming accustomed to receiving more information in a shorter amount of time. Now that mobile phones outsell computers worldwide, it's become easier than ever for people to watch quick clips on the go. Marketers are taking advantage of this trend by creating more video content, which is projected to make up 75% of all internet traffic in 2021!
A rise in voice search technology
As smartphones continue to give users access to information at their fingertips, people have started using voice commands as a convenient way for searching online. With voice search, people can ask their phone questions instead of typing them. Marketers need to be aware that Google is currently the only major search engine that uses this technology, but other companies are likely to join in soon!
Advancement of Augmented Reality
Augmented Reality (AR) has taken the world by storm, and it's no surprise that marketers are eager to take advantage of this new technology. AR allows people to interact with virtual objects in real-time which gives businesses a whole range of opportunities for marketing campaigns! Companies like IKEA have already started using augmented reality apps as part of their marketing efforts, and the trend is only expected to grow.
The rise of live social streams has opened up a new way for businesses to engage with their customers. Live video allows brands to share information in real-time, giving consumers an inside look at events or special announcements that they wouldn't have access to otherwise! From conferences and conventions to product announcements and Q&As, companies are using live streaming as a unique opportunity for customer engagement.
Virtual Reality to become mainstream
VR is already a well-known technology, but it's not as popular as marketers would like. In 2021, VR marketing campaigns are expected to become far more common and will likely be used for everything from product demonstrations to virtual tours of stores or events!
The rapid rise of visual content
Visual content has taken the world by storm, and marketers are jumping on this trend as quickly as possible. From videos to images, brands have realized that using visuals helps them engage with customers more than plain text does! Marketers need to be aware that they should focus their efforts around social media networks where users expect to see lots of visuals—such as Snapchat or Instagram!
Businesses will become smarter about tracking consumer data
With GDPR now in full effect, businesses are taking extra precautions when it comes to collecting data from consumers. To avoid hefty fines for mishandling customer information, companies need to make sure all technology is up-to-date so they can continue gathering insights without breaking the rules.