Course Details

What is SAP TPM?

Trade Promotion Management is the process of planning, budgeting, presenting and executing incentive programs that are established between a manufacturer and a retailer to enhance the sales of specific products.

Planning: In order to meet account objectives, it is imperative to have a solid promotion plan. This plan should be based on past history, customer history, brand/product history, corporate objectives, and good judgment. Currently, many companies have extremely informal or non-existent processes.

Executing: A primary stumbling block in the execution of the account plan is accurate and timely payment to retailers for promotion performance. Effective processes and tools are imperative to avoid costly deduction expenses and overspending due to poor accounting.

Analyzing: Studies show that between 50-90% of promotions are not profitable. Many companies are not performing any post promotion analysis to determine which promotions are profitable. Without this analysis, the same unprofitable promotions are run over and over again.

The Goal: Significant increases in effectiveness coupled with reductions in trade promotion spending. Trade Promotion Management (TPM) is the configuration and management of three types of promotions.

Corporate Promotions

Company-wide promotions of a product or a brand in which accounts can participate.

They are run for a specific time period and contain the objective of the promotion, suggested tactics, and other information.

For example, a beverage company decides to promote a new product with the recommended tactics of a temporary price reduction (TPR) and in-store displays.

Discretionary Promotions

After a discretionary promotion has been created, it is saved as a template.

The promotion templates that can serve as the basis of an account promotion .
Other key account managers can use templates of existing promotions when establishing promotions at their accounts.

Account Promotions

Based on a corporate promotion or a discretionary promotion.

A plan is a group of account promotions that depicts the aggregate results of account promotions, such as spending and volume.

SAP TPM Online Training Course Curriculum

Introduction Web Client UI : TPM

TPM Business Environment, SAP TPM Solution Overview, Headquarter Planning, Trade Funds Management, Account and Promotion Planning, Integrated Marketing Calendar, Trade Promotion Optimization, Account Sell In and Trade Promotion Execution, Trade Claims Management, Demand Planning, Trade promotion Effectiveness, Conclusion.

Configuration  For  SAP TPM

TPM Relevant Master Data, Configuration of Integrated TPM Scenario – Trade Funds Management Configuration, Configuration of Integrated TPM Scenario – Trade Promotion Management Configuration, Configuration of Integrated TPM Scenario – Trade Claims Management Configuration, Planning Integration and Configuration, External Data Integration.

Salary Trends

Average SAP TPM Salary in USA is increasing and is much better than other products.


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